It was the stunt seen around the world last night. Felix Baumgartner, a 43 year old commercial helicopter pilot finally achieved his goal of undertaking the highest freefall ever attempted from 39 km above the earth. Sponsoring Baumgartner’s jump was the energy drink, Red Bull, which took a big risk in endorsing a stunt that could have ended in tragedy.

Baumgartner’s success will forever be linked to Red Bull, a relationship that will undoubtedly result in a major spike in sales of the high profile beverage. To read more about what this record breaking feat will mean for both Baumgartner and Red Bull, click here  http://ow.ly/etqlw